2019 Gear Trends
RaceME sat down with John Rogers, owner of Fleet Feet Sports Maine Running in Portland Maine, and Erin Flatley, Marketing and Social Media Manager, to learn about trends we can expect to see in running gear this year.
Starting with shoe trends, John said, “I see the future of shoe innovations continue to be aided by the latest technology in 3D imaging and scanning. This precise data combined with in-store gait analysis, makes it easier to assess proper sizing based on a person’s foot type, individual shape of arches and pressure points. These advanced imaging tools give us more accurate details for measuring gait characteristics from ‘heel strike’ to ‘toe off’ with significant information in real time. In the future, I see more shoe stores having the ability to create personalized inserts and footwear right in the store.”
A Fleet Feet and Karhu Collaboration
The Karhu Ikoni is a revolutionary development in the world of running shoes. This shoe was shaped by foot-scan data from more than 100,000 Fleet Feet fit id images (see more about fit id below). That means real feet dictated the specific design of the shoe and that Fleet Feet customers, owners and employees (maybe even you?) are part of development process. Stop into either Maine Fleet Feet store location and find out more information about this unique footwear.
fit id™ creates a 3D scan of a person’s feet and provides specific measurements including foot width, length, and arch height. The scan takes five seconds to complete and appears on an in-store tablet, allowing the fit specialist to review, discuss observations, and find solutions together with the individual. Customers can get re-scanned on future visits, so Fleet Feet Sports staff can discuss any changes in measurements. fit id™ helps create a powerful in-store experience for customers that is free and they can’t get online. The technology also includes a kids’ scanning feature, which incorporates a gaming element into the scanning process.
Extend the life of your shoes
1. Only wear the running shoes when running. “Mileage is mileage, and even just standing, due to the compression, will take its toll,” said Joey Michaud, Fleet Feet Maine Running stores’ Retail Experience Manager, who then provided a great analogy “It’s similar to how carbonated beverages lose fizz over time and go flat. It’s the same with the composites that make up the encapsulated air inside the shoe material. With every step, you are compressing that material down further and further.”